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Human Resource Management in International
Settings
An Overview of the HRM Field and International HRM
Gender and Agribusiness Seminar
February 5, 1999
John J. Lawler
Institute of Labor and Industrial Relations
mailto:j-lawler@uiuc.edu
The purpose of this paper is to provide the member of the GAP team with
an overview of major issues in human resource management (HRM), particular
those issues relevant to the concerns of the project. My presentation
focuses on the following principal issues:
Core HRM concepts
International HRM
Cultural and gender issues in international HRM
Core HRM Concepts
The term "human resource management" has been commonly used
for about the last ten to fifteen years. Prior to that, the field was
generally known as "personnel administration." The name change
is not merely comestic. Personnel administration, which emerged as a clearly
defined field by the 1920s (at least in the US), was largely concerned
the technical aspects of hiring, evaluating, training, and compensating
employees and was very much of "staff" function in most organizations.
The field did not normally focus on the relationship of disparate employment
practices on overall organizational performance or on the systematic relationships
among such practices. The field also lacked a unifying paradigm.
HRM developed in response to the substantial increase in competitive pressures
American business organizations began experiencing by the late 1970s as
a result of such factors as globalization, deregulation, and rapid technological
change. These pressures gave rise to an enhanced concern on the part of
firms to engage in strategic planning--a process of anticipating future
changes in the environment conditions (the nature as well as level of
the market) and aligning the various components of the organization in
such a way as to promote organizational effectiveness.
Although the technical aspects of traditional personnel administration
are still an integral component of HRM, strategy formulation and implementation
has become its dominant and integrating paradigm. Human resource (HR)
managers are concerned with designing overall employment systems that
are internal complementary and ultimately contribute to the firm's attainment
of its principal goals. The function is also seen to be much closer to
the strategic apex of the firm than personnel administration.
The strategic human resource management (SHRM) literature envisions HR
managers as utilizing, in effect, a kind of toolkit of HRM methods that
can be crafted into an overall organizational HR system. Schuler (1988),
for example, argues that the general organization strategies firms generate
give rise to a need to promote specific behaviors on the part of employees
(e.g., risk-taking vs. risk-avoidance, individual vs. team-based, innovative
vs. conventional); HR strategies are then designed to elicit desired behavioral
repertoires. Issues addressed in HR strategy formulation include:
Staffing: Does the firm rely primarily on internal versus external
sources in filling jobs? Are career paths broad versus narrow? Is there
a single or are there multiple promotion ladders? Are the criteria used
in making staffing decisions explicit versus implicit? Does the firm rely
on extensive versus limited socialization? Are the staffing procedures
generally open versus closed and secretive?
Compensation: Does the firm pay generally low versus high wages
in comparison to the market? Is there an emphasis on internal (task-based)
versus external (market-based) equity in compensation decision? Are there
few versus many fringe benefits? Does the company utilise many versus
few performance incentives? Finally, does the firm offer high employment
security, coupled with variable pay, versus low employment security, coupled
with fixed pay (i.e., does the firm lay people off rather than cut pay
in times of adversity)?
Training and development: To what extent does the firm engage in
training and development efforts? If it does, are these short-term versus
long-term in focus? Is training narrow versus broad and is the focus on
enhancing productivity versus improving employee quality of life? Is training
planned and systematic versus spontaneous?
The above are only some of the activities that serve as the design components
of HR strategies; others include employee assessment, job design, employee
involvement, and labor-management relations. Of course, HR strategy may
vary within organizations, depending upon the strategic objectives associated
with a particular component of the firm.
There is an extensive empirical literature in the SHRM area that has investigated
the relationship between HRM strategies and organizational performance
(stock market performance (e.g., yield), accounting measures (e.g., return
on investment), and subjective measures). This work has generally demonstrating
statistically meaningful relationships between strategy and performance
(Arthur, 1994; Delaney and Huselid, 1996; Delery and Doty, 1996; Huselid,
1995; Huselid, Jackson, and Schuler, 1997; Ichniowski, 1990; Ichniowski,
Shaw, and Prennushi, 1993). An important issue in this research is the
extent to which empirical analysis indicates that certain universal "best
practices" are superior to contingency approaches that utilize HR
strategies designed be highly complementary to organizational strategy.
Much of the evidence seems to support the former view, with "high
performance" or "high involvement" work systems seemingly
have generally superior effects. Such systems are typically teamed-based,
with lower level employees enjoying greater autonomy than in conventional
organizations. High-involvement HRM strategies also are characterized
by performance-based pay, an emphasis on training, employee participation.
There is considerable work in HRM on issues related to opportunities for
women at all levels in organizations, including factors the promote the
so-called "glass ceiling." The conventional wisdom of HRM today
seems to be that organizational diversity is generally good for the firm
by promote a variety of perspectives and insights (not too mention, of
course, legal requirements). I have heard mention of some research that
has shown that diverse firms (including those with significant opportunities
for women at all levels) have higher levels of performance than firms
that are more homogeneous or those that have high levels of occupational
segregation by gender. Unfortunately, I do not have the specific references.
International HRM
Work on international HRM breaks down into three major categories: HRM
practices and expatriate employees in multinational corporations (MNCs),
HRM practices and host-country nationals as employees of MNCs, and comparative
employment systems. The first topic is not really relevant to GAPs concerns.
The second and, to some extent the third, are. Let me deal primarily with
HRM practices and host-country nationals here, with more on comparative
HRM issues in following section.
A crucial issue in HRM and host-country nationals (HCNs) is the extent
to which an MNC elects to transfer its national or global HRM system to
a particular subsidiary or allow the subsidiary to develop (or maintain
existing) employment practices rooted in indigenous practices. This seems
to depend upon a range of factors, including the structure of the MNCs
market (is it a globally unified or diverse?), the significance of a given
subsidiary to the MNC's overall operations, the importance of specific
employee behaviors as the MNC's source of competitive advantage, the degree
to which the MNC controls the subsidiary (in joint-venture situations)
and the extent to which host-country culture and employment laws differ
from those of the MNC's home country (the greater the differences, the
less likely the transfer of home-country practices) (Taylor, Beechler,
and Napier, 1996). Empirical work on the transfer of HRM practices is
extensive and varied (e.g., Rosenzweig and Nohria, 1994; various articles
in Jain, Lawler, and Morishima, 1998).
Cultural and Gender Issues in International HRM
Much of the work in the international HRM area concerns ways in national
culture impacts employment practices in host countries and the limitations
culture creates regarding the ability of MNCs to transfer employment practices
to host countries.
National culture may be thought of as the values, beliefs, perceptual
orientations, and norms typical of the members of a particular society.
The introduction of management techniques inconsistent with national culture
can lead to the failure of the method, not to mention conflict between
an MNC and its employees and, perhaps, the broader society. Comparative
studies of national culture across a large number of countries is limited
because of the significant costs associated with data collection. A study
by Hofstede (1991), using data collected in around 60 countries in the
late 1970s, remains influential despite controversy over his methodology
and interpretation of the findings. However, other work (e.g., Triandis,
1995), would tend to support the general findings of Hofstede.
There are various dimensions of culture that have been identified and
can be measured (via survey questionnaires) cross-nationally. Hofstede's
work focuses on four such dimensions, all of which are related to work
behaviors:
Individualism/collectivism: The extent to which personal versus
group objectives govern a person's life. Most industrialized Western countries
have individualist cultures, while much of the rest of the world is collectivist,
including virtually all developing countries.
Power distance: The extent to which a low-status persons accept and
legitimize the power and influence of high-status persons. Power distance
and individualism/collectivism are correlated, so that individualist cultures
are generally low on power distance (less hierarchical) and collectivist
cultures are typically high on power distance (more hierarchical). Again,
industrialized Western countries are generally lower on power distance
and most other countries are higher.
Masculinity/femininity: The extent to which aggressiveness and
material well-being are valued in a society versus good interpersonal
relationships and general quality of life. "Masculine" cultures
may also tend to be more patriarchal, while "feminine" cultures
tend to have greater inequality between the sexes. This dimension does
not seem to be related to economic development or even geographical location.
Japan has the highest score of any country on the masculinity dimension,
though several other East Asian countries score in the middle of the scale.
Egalitarian societies, such as the Scandavian countries, tend to be have
more feminine cultures.
Uncertainty avoidance: Cultures where people are troubled by change
and risk.
Work specifically on gender issues in the international HRM field is somewhat
limited. A book edited by Adler and Izraeli (1994) contains several case
studies of countries from all parts of the world; the authors discuss
the extent to which women have achieved managerial positions in these
countries and consider the role factors such as national culture have
played in promoting opportunity for women.
More quantitative work by Deva and Lawler (1998), using aggregate national
data from the UN database on women, combined with Hofstede's national
culture norms, suggests that culture certainly plays a distal, but perhaps
not a proximate, role in generating employment opportunities for women.
Ironically, the masculinity/femininity dimension seems unrelated to the
proportion of managers in a country that are women; more important is
the degree to which the country's culture is individualist or collectivist.
Individualist cultures tend to emphasize personal achievement and merit
as a basis for mobility, whereas collectivist cultures are more ascriptive.
Thus, individualism is positively related to employment opportunity for
women in managerial positions.
Some work suggests that workforce gender composition in subsidiaries of
MNCs tends to conform to host-country norms (Rosenzweig and Nohria, 1994).
However, some of our work suggests that the national culture of an MNCs
home country, which presumably influences the firm's corporate culture,
carries over to policies regarding employment opportunities for women
in a developing country that imposes no specific limitations on gender-based
employment discrimination (Lawler and Bae, 1998). This study was conducted
in Thailand, though more recent work we have done finds similar relationships
in Taiwan.
REFERENCES
Adler, N., and Izraeli, D., (eds.) (1994). Competitive Frontiers: Women
Managers in a Global Economy. Cambridge, MA: Blackwell.
Arthur, J. 1994. Effects of human resource systems on manufacturing performance
and turnover. Academy of Management Journal, 37: 670-687.
Begin, J.P. 1997. Dynamic human resource systems: Cross-national comparisons.
Berlin: DeGruyter.
Bird, A., & Beechler, S. 1994. Links between business strategy and
human resource management strategy in U.S.-based Japanese subsidiaries:
An empirical investigation. Journal of International Business Studies,
26: 23-46.
Delaney, J.T., & Huselid, M.A. 1996. The impact of human resource
management practices on perceptions of organizational performance. Academy
of Management Journal, 39(4): 949-969.
Delery, J.E., & Doty, D.H. 1996. Modes of theorizing in strategic
human resource management: Tests of universalistic, contingency, and configurational
performance predictions. Academy of Management Journal, 39: 802-835.
Deva, V., and Lawler, J. (1998). Gender roles and culture: A cross-cultural
study of women in management. Working Paper, Institute of Labor and Industrial
Relations, University of Illinois.
Hofstede, G. 1991. Cultures and organizations: Software of the mind. New
York: McGraw-Hill.
Huselid, M.A. 1995. The impact of human resource management practices
on turnover, productivity, and corporate financial performance. Academy
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Huselid, M.A., Jackson., S.E., & Schuler, R.S. 1997. Technical and
strategic human resource management effectiveness as determinants of firm
performance. Academy of Management Journal, 40: 171-188.
Ichniowski, C. 1990. Human resource management systems and the performance
of U.S. manufacturing businesses. National Bureau of Economic Research
(Working Paper No.3449).
Ichniowski, C., Shaw, K., & Prennushi, G. 1993. The effects of human
resource management practices on productivity. Unpublished paper presented
at the ILR School, Cornell University.
Jain, H., Lawler, J., and Morishima, M. (eds.) (1998). Special issue on
MNCs and host-country employment issue. International Journal of Human
Resource Management, Volume 9, No. 4 (entire issue).
Lawler, J. and Bae, J. (1998). Overt employment discrimination by multinational
firms: cultural and economic influences in a developing country, Industrial
Relations 37:126-150.
Schuler, R. (1988). Human resource management choices and organizational
strategy. In R. Schuler, S. Youndblood, V. Huber (eds.) Readings in Personnel
and Human Resource Management. St. Paul, MN: West Publishing, pp. 24-39.
Rosenzweig, P. M., Nohria, N. (1994). Influences on human resource management
practices in multinational corporations. Journal of International Business
Studies 25:229-251.
Taylor, S., Beechler, S., and Napier, N. (1996). Toward an integrative
model of strategic international human resource management. Academy of
Management Review 21: 959-985.
Triandis, H. (1995). Individualism and Collectivism. Boulder, CO: Westview
Press.
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